The (Sometimes) Dreaded Book Signing
Any author who's been at it for a while knows about the dreaded book signing. Whole after-dinner speeches have been done on the subject, and it's always good for a few laughs at author conferences. You have a book signing. Nobody comes, or at least nobody comes to see you. Customers ask for directions. They wonder where the Detroit Free Press can be found. They ask if there's a bathroom in the store. They pass by quickly, refusing to meet your eye lest you seize their arms and force them to listen to your spiel. (I get it. I've seen authors so determined to sell that they embarrass themselves.) But there are good book signings. I was at McLean & Eakin in Petoskey, MI, last Saturday, and that's always a treat. M&E is one of the top indie bookstores in the nation, mostly because of the people who own it and their knowledgeable staff. They move through the store with alacrity, finding just the book to suit their customers' needs. Want a beach read? He...