Showing posts from October, 2018

News Flash: Books Don't Just Sell Themselves

A version of this post originally ran on the  Hometown Authors  site on October 9, 2018 You wrote a book. Hooray! Now comes selling the book. Let's talk about that. If you go traditional, your publisher will do some of the work needed to sell your book. My (now former) publisher arranged reviews, announced the book’s release to libraries, and featured it on their website. I learned I was expected to help get the word out, which back then was a surprise. I thought books sort of sold themselves. It takes effort to get a book noticed, and whether you publish independently, traditionally, or somewhere in the middle, you're the one who cares most about your work. You can pay people to promote for you, but that’s expensive and often doesn’t result in the sales authors hope for. You can promote for yourself, choosing how much time and effort you want to put into it. Here are a few ways that can happen. Book tours : Authors do tours so they can talk about their books to