Big Marketing, the Good, the Bad, and the Ugly
How long since you bought any Scrubbing Bubbles Automatic Shower Cleaner? Me neither! (Although I looked and it's still available.) Marketing is huge in our world, and sometimes it flops, either because the product is useless (as I'm guessing the automatic shower cleaner is) or the campaign is badly done. Pringles' latest tag line is "You Don't Just Eat Them." Really? Should I make little castles out of them first and THEN eat them? Does that line in any way make me want to run out and buy some Pringles? Sometimes I look at new products and think, "Who is going to buy that?"As someone dear to me says, there are people who must have them, possibly because they're new, possibly because they seem like fun. The Rotato, the Egg-tastic, the Purse Pouch, Flex-Steel, Card-lock, Tummy-tuck, Pocket Hose, Chillow...I could go on, but you get the idea. They sound good, and many of us don't stop to think whether we really want another gadget we use ...