You wrote a book. Hooray! Now comes selling the book. Let's talk about that. If you go traditional, your publisher will do some of the work needed to sell your book. My (now former) publisher arranged reviews, announced the book’s release to libraries, and featured it on their website. I learned I was expected to help get the word out, which surprised me. I thought books sold themselves. It takes effort to get a book noticed, and whether you publish independently, traditionally, or somewhere in the middle, you're the one who cares most about your work. You can pay people to promote for you, but that’s expensive and often doesn’t result in the sales authors hope for. You can promote for yourself, choosing how much time and effort you want to put into it. Here are a few ways that can happen. Book tours : Authors do tours so they can talk about their books to audiences. These can be virtual or physical. The author sets up dates and places where readers go to hear about t...
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