The Perils of Pre-order
In theory, anyway.
I'm not much for figuring out the ins and outs of selling more books. I'd rather write more.
The downside of pre-orders is my anxiety level. I have to cross-my-heart-and-hope-to-die promise I'll get the book done by June 20, ten days before the "official" release date so Amazon knows I'm trustworthy. If I fail, they promise to never let me pre-order again (well, for a year, anyway).
I could live with that, but I hate failing, so I won't if I can possibly help it.
The problem is I'm waiting for others to do their jobs and hoping that their jobs (editing) won't require too much more work from me (re-writing/fixing errors).
When I signed a contract for my first book, the release date was two years away, and I wondered, "What takes two years?" and "What will I do in the meantime?"
Today it doesn't take that long, although big publishers have a queue and you get put into it somewhere at least a year from the date of signing. Still, it takes more time than authors would like to get decent editing, a good cover, and proper formatting. I know people who think they can do all that next weekend after the softball game but--ahem--they're wrong.
As for what authors do "in the meantime"? Work on the next book, of course, which is what I'm going to do as soon as I post this!